Is a "Directional Media" - it points buyers right
to you, when they are
ready to buy
Adults refer to the Yellow Pages at the rate of almost 1.8 times per week, yielding approx.18.6 billion references per year, nationwide*
Buyers/shoppers can locate your ad (information) on a "24/7" basis
Advertisers that support their print and broadcast programs with good Yellow
Pages advertising fare significantly better than those that don't
Enhances brand awareness and recognition
Is a 'reference' medium, and provides an inordinately high percentage
of new prospects
Fully supports
and extends the value of other traditional media buys
Are you getting your fair share of the
leads that Yellow Pages can generate?
In 52% of references,
consumers have either no store or business name in mind, or, have multiple names in mind, and are
influenced at that time by what they see in the Yellow Pages
Yellow pages users take action:
84% of references
result in a contact, and of those
references approx.39%
result in new business contacts
63% of
Yellow Pages references are to ads, with an average of 5.2 ads
considered
Are you a candidate for cooperative
advertising?
Of the $30 billion available for cooperative advertising, only $18 billion is
used
* All figures quoted are from the
1999 Media Impact Study,