Yellow Pages Advertising Facts:

Adults refer to the Yellow Pages at the rate of almost 1.8  times per week, yielding approx.18.6 billion references per year, nationwide*

Buyers/shoppers can locate your ad (information) on a "24/7" basis

Advertisers that support their print and broadcast programs with good Yellow Pages advertising fare significantly better than those that don't

Enhances brand awareness and recognition

Is a 'reference' medium, and provides an inordinately high percentage of new prospects

Fully supports and extends the value of other traditional media buys

Are you getting your fair share of the leads that Yellow Pages can generate?

In 52% of references, consumers have either no store or business name in mind, or, have multiple names in mind, and are influenced at that time by what they see in the Yellow Pages

Yellow pages users take action: 84% of references result in a contact, and of those references approx.39% result in new business contacts

63% of Yellow Pages references are to ads, with an average of 5.2 ads considered

Are you a candidate for cooperative advertising?

Of the $30 billion available for cooperative advertising, only $18 billion is used

* All figures quoted are from the 1999 Media Impact Study,